Introduction to Financial Markets
Aim of the course: The key to effective communications and marketing is to know and understand your audience; the introduction to financial markets will help you achieve this.
This one day course is designed for people working in Investor Relations, corporate communications and financial PR who are new to the financial world. It will benefit anyone who is new to the role or to handling financial communications and does not have a financial background. It will be suitable for support staff as well as executives.
The course covers:
- Introduction to companies, board structure, relationship with shareholders and corporate governance
- What are financial markets and how do they work
- Who are the key participants in financial markets and what are investment principles
- How do stock markets work
COURSE PROGRAMME
Introduction
- Aim of the course
- How investor relations interacts with financial markets
- Identifying target audiences
- Results of successful Investor Relations
Companies
- What is a company
- Shares and shareholders
- Directors and board structure
- Corporate governance and the combined code
Financial Markets
- What are they and how do they work
- Key participants, what are their requirements, how do they interact
- How are they regulated
Stock exchanges
- What is the role of a stock exchange
- International stock exchanges
- London Stock exchange
- How does it work
- Market statistics
- Indices
- Stockbrokers & securities houses
Equity Investors and investment principles
- What does it mean to be a shareholder
- Who are shareholders
- Significance of institutional investors
- Fund managers and their requirements
- Analyst’s role